Mendrez by Design For Tomorrow

Mendrez is a beloved local brand that has been a staple for generations of Filipinos, known for its quality yet affordable footwear and bags. The brand embodies the value of sulit—offering great value for money—which resonates deeply with a wide range of customers, from working professionals to casual shoppers.

However, being a legacy brand in the fast-paced and ever-evolving fashion and lifestyle industry presents the challenge of staying true to its roots while adapting to modern trends. This is where Manila-based creative consultancy Design For Tomorrow steps in, bringing their expertise not only in branding but also in reshaping a familiar story through a fresh visual perspective.

About the Logo

In order to stand out amongst competitors, Mendrez realized it had to hone in on its local soul – in tradition that resonates with the Filipino taste, and in authentic craftsmanship at accessible price points. Advancing gracefully while remaining rooted in its well-regarded heritage, the revitalized Mendrez is imbibed with “The Filipino Touch.”

The introduction of a sleek new marque and the brand’s visual identity now boasts an earthy palette featuring an establishment date in the logo is a poignant reminder of its origins. This iconic “M” monogram ties gratefully into Mendrez’s elegant, premium product packaging.

As we step into the era of Generation Anywear, Mendrez becomes an embodiment of its timeless essence that connects with Filipinos across ages and style shifts. More than a blend of classic and modern; it’s an affirmation of the Filipino spirit in its current moment, while embodying the enduring legacy of Filipino heritage.

It’s pretty exciting to see how an already established, elegant local brand could still evolve into something even more sophisticated, yet still grounded in its heritage.

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Brand Identity by Design For Tomorrow.

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